Photographing Maldon Salt in their Essex home was an opportunity to approach brand storytelling in a truly documentary way. The brief was to capture not only the product, but the process — the factory, the people, and the unseen details that shape one of the most iconic salts in the world.
The environment came with its challenges: low light, steam rising from the pans, and shifting atmospheres that made visibility tricky. But those same conditions created a mood and texture that lent themselves beautifully to storytelling. I leaned into those elements, working with natural contrasts and ambient glow to highlight the drama of salt being formed.
For this shoot, I also experimented with a split filter, creating a subtle crystalline effect in some frames. The result echoed the salt itself — fractured light, softened edges, and a glimmer that felt both experimental and natural. It gave the client a selection of images that balanced clean documentary coverage with something more artistic.
The series is as much about people as it is about process: the hands tending to the pans, the rhythm of the factory, and the heritage that sits behind every Maldon Salt flake. Photographing it was an exercise in patience, observation, and seeing beauty in the atmosphere of craft.
