On Set With Purdey & Sons

On Set for the Autumn/Winter James Purdey & Sons Campaign

I recently had the pleasure of joining the team on set for the AW James Purdey & Sons campaign, a project that beautifully blends heritage, craftsmanship and the atmosphere of the British countryside.

I was invited by my talented friend and collaborator, Georgina Preston, to assist with her camera work throughout the shoot. Spending the day out in the field with her was an inspiring experience; she has an incredible eye and energy, and being alongside her offered a front-row seat to the creative process behind a brand known for its legacy and understated luxury.

The landscapes were stunning, the production seamlessly executed, and the creative direction from Giles Deacon added an elevated visual narrative that made the entire project feel special. From early morning setups to capturing those fleeting natural-light moments, it was one of those shoots that reminds you why you love working in this industry.

Grateful for the opportunity and excited to see the final campaign come together.

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