There is something about the British weather that makes you work a little harder for a photograph. The changing skies, the sudden downpours and the moments in between are all part of the story. With a beautiful location in Dorset and a young model, Jemima, my vision was to create something slightly unusual but in the outdoors to fit within the seasons.
Get Caught in the Rain is an outdoor fashion photography series exploring the relationship between fashion, movement and the unpredictable British countryside, featuring Jemima.
Rather than working around the weather, the idea was to embrace it. To create something that felt a little less considered, a little more spontaneous, and rooted in the landscape around us.
Fashion beyond the studio
Outdoor fashion photography offers something that a studio setting simply cannot replicate. The environment becomes part of the image, bringing texture, atmosphere and a sense of place to the story.
For this shoot, I wanted to move away from the traditional polished fashion setting and create imagery that felt natural and effortless, while still retaining a strong fashion-led direction.
The countryside provided its own character. Overcast skies, muted tones and the changing light helped shape the visual direction, allowing the clothing, the landscape and Jemima's movement to work together.
Finding the story in the weather
Rain isn't always something to avoid when you're photographing outdoors. Sometimes it's exactly what the story needs.
There is a certain beauty in the unexpected: damp hair, movement in the wind, the texture of wet grass and the way light changes just before or after a shower.
These are the details that give an image atmosphere and help create a feeling rather than simply documenting an outfit.
With Get Caught in the Rain, the aim was to capture those in-between moments. Images that feel lived in, a little unpolished and full of character.
Creating outdoor fashion campaigns
My approach to outdoor commercial photography is centred around creating imagery that gives a brand a sense of world and identity.
Whether working with fashion, lifestyle or heritage brands, I am interested in how people, products and places come together to tell a bigger story.
The British landscape offers an incredibly versatile setting for this. From open countryside and rugged coastlines to historic architecture and rural surroundings, there is so much potential to create distinctive outdoor brand photography without relying on a traditional studio environment.
This series was a chance to explore that approach through fashion, using the weather and landscape as part of the creative direction rather than simply a backdrop.
A little reminder to get caught in the rain
Not every shoot needs perfect conditions. Sometimes the most interesting photographs happen when you let go of the plan slightly and work with what is in front of you.
Get Caught in the Rain is a celebration of those moments. British weather, outdoor fashion and the beauty of an unpredictable day.
